British fashion label Burberry derided for off key Chinese New Year campaign - Chinadaily.com.cn
Burberry Sets Layoffs as Sales Bounce Back in Mainland China, Korea – WWD
Strategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth | Analysis | Retail Week
Burberry's ad strategy on WeChat spikes its sales - Marketing 360
How Burberry is conquering China - Marketing China
Burberry pins growth on China | Business | The Times
How Burberry used a popular Chinese app to boost sales | The Seattle Times
Why Is Burberry's Digital Strategy So Good? - Blog - Parallax
Why Burberry's Chinese New year campaign doesn't hit the spot — HOT POT CHINA
Strategy spotlight: Five ways Burberry has refined its strategy to unlock long-term growth | Analysis | Retail Week
Burberry tries local creatives over KOLs to reach China Gen Z | Vogue Business
Burberry Beats First-Half Profits Forecasts, Announces New Growth Strategy
Burberry records big WeChat win in China, as luxe brand boosts sales thanks to high-end advertising rethink | South China Morning Post
Burberry in China: Sales growing faster than any other area
Burberry looks to reignite spark under new leadership duo | Reuters
Burberry sales stutter on China at start of new CEO Akeroyd's tenure | Vogue Business
What Burberry is Doing Right in China | Jing Daily
Burberry's sales plunge 80% as coronavirus halts luxury shopping
Burberry Bridges NFT With Physical Limited-Edition Scarf Ahead Of Alibaba Singles' Day
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global-briefing | The Business of Fashion
What's Burberry's Next Step in China? | Jing Daily
Burberry reveals Chinese New Year 2021 campaign - Burberry
Burberry to invest heavily in new stores in China as mainland customers take a liking to its redesigned monogram look | South China Morning Post
