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Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
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London Olympics 2012: Nike Unveils Pro TurboSpeed & Medal Stand Collection for US Athletes - Core77
Green was the New Gold at the London 2012 Olympics | Natural Running Center
Amazing London Nike Commercial Asks You to Find Greatness | News, Scores, Highlights, Stats, and Rumors | Bleacher Report
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:format(jpeg)/cdn.vox-cdn.com/assets/1189133/538432_10150942564997976_466041291_n.jpg "Nike Unveils 2012 Olympic Track & Field Uniforms - SBNation.com")
Nike Unveils 2012 Olympic Track & Field Uniforms - SBNation.com
London 2012: Ambush Ads Take On Official Sponsors as Olympics Begins – The Hollywood Reporter
Nike takes marketing gold with neon-yellow shoes
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How Nike used an strategy in 2012 Olympic to go ahead of the title sponsor Adidas?| Sandy's thinks | - YouTube
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
Nike Air Max 95 “London Olympics” • KicksOnFire.com
Nike Find Your Greatness - 2012 London Olympics Commercial - YouTube
2012 London Games — Brand Police on Prowl for Nike and Other Ambush Marketers - The New York Times
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Nike “London Olympics” - Track & Field Volt Capsule Collection • KicksOnFire.com
Nike Air Max 90 "London" - SneakerNews.com
